My version of McDonaldland!

Another amazing project I worked recently with @wknyc that was about illustrating the famous Mcdonaldland fantasy world from their 70s TV Show!

You could find most of the initial McDonald’s iconic characters like Mayor McCheese, Officer Big Mac, Fry Kids, McNugget Buddies and of course Grimace, Birdie and Hamburglar too. 🍔 🏔️ 🚂 🫶

Illustrations for McDonald’s Collector’s Meal Cups!!!

I was lucky enough to illustrate not only one, but three of the six different cups that anchor this amazing campaign! 🫗 ✨

For 70 years, McDonald’s has been disseminating iconic collectibles filled with memories and magic. They bring the best part of McDonald’s home with you and keeps it there, long after the fry aroma dissipates. The unlikely family heirlooms.

After passing them down from generation to generation, we thought it might be time to come up with a new collectible that honors those that came before. Cups to make a whole new generation into bonafide McDonald’s Collectors.

Filled with memories, you can hold in your hand, and then sip out of.

McDonald’s Collectors, come get your cup✨✨✨

Shout out to: Kevin, Katie, Diana, Tania and the whole Wieden + Kennedy NY team behind this project for making this dream project possible!

Creative concept, illustration and graphic design for Wynwood Haze! New special edition 16oz beer, launched by Wynwood Brewing at the beginning of 2024.

Some of the logos, icons and stuff I worked on the pass couple of years!

Branding design and illustrations for RachelMade Studio in collaboration with Vista Print.

Rachel has been building puppets since January 2015. She got her start in theatre as a stage manager and discovered her love of puppetry at a stage management internship after college.

She is a primarily self taught builder who moved to Los Angeles in Oct. 2015 and has grown her building experience from then on.

I had so much fun illustrating her puppets, logo design, packaging, stickers, website L&F and building the whole visual narrative for this special business.

Thanks to Vista Print team for making this collab possible!

Photography 📸 by Shaughn and John

Art Direction 🎨 and Concept 💡 by Jorge Brandão and Pauline Sall

Motion 🏃‍♂️ by Vista Print.

Here’s a series of 80 funny spot illustrations I created for the world’s largest hot dog chain 🌭 Wienerschnitzel.

Hot dog characters, sassy fries, burgers, mac and cheese, corn dogs and a lot of tasty lettering! — all packed with a unified halftone aesthetic.

Thanks to Wienerschnitzel team for all the trust!

New branding design and illustrations for JAH-JAH in collaboration with Vista Print team. JAH-JAH is an afro vegan restaurant located in Paris, that mix healthy food, spicy flavors and good music.

After seeing the whole vibe behind their concept, I had no doubt that this was one those special places that were trying to be true to their roots and they also were looking to be different from any vegan place you’ve seen before.

Photography 📸 by Shaughn and John.

Art Direction 🎨 and Concept 💡 by Jorge Brandão and Pauline Sall.

Motion 🏃‍♂️ by Vista Print.

I had the chance to do an illustration and also to explore my limited motion skills in a commissioned work for ViacomCBS, now Paramount+ to represent one of their company values in a funny and dynamic way. Take a look at the motion details! 🔬👀

Branding design for cookies store located in Madrid, Spain. The brand is called “Del Cielo”, which means “From Heaven” in English. The packaging’s concept is about blend, representing in an abstract way how different components mix together to form a "whole."

The blue color is linked with the heaven, the black, red and pink colors are linked with the cookies ingredients. This "mix" can also be interpreted in the costumer’s diversity that enjoy these delicious cookies.

A new cereal box for Breakfast!

Well... Not really.

This 5 pounds of candy, made with 100% less cereal, comes packaged inside a cereal box complete with black light reflective ink and a old school fully illustrated table game on the back.Many hours of work starting with characters design, illustration style, colorization, lettering, product photography, etc… to finally be able to include this piece in a beautiful claymation film worked by W+K.

Agency: W+K

Box Design: Oscar Bastidas

Character Illustrations: Oscar Bastidas

CW: Ryan Hartsfield

AD: Lloyd Winter

CDs: Darcie Burrell, Lawrence Melilli

Claymation: Azod Abedikichi

Graphics and animations for the 40th anniversary of Wieden + Kennedy.

I had the pleasure to work on illustrations for social media, GIFs, stickers, pins, patches, and key visuals for this important and meaningful event by 2021 where all the W+K locations around the world honored these two special guys that changed the way to do advertising: Dan Wieden and David Kennedy.

Illustrations for &Pizza, to be used in their new locations and packaging around USA. This one is in Arlington, VA! If you want to try their famous lozenge-shaped pizzas.

Lettering work for the new Amazon Prime show called The Wilds with the amazing team of Imaginary Forces

This time I put the iPad on a side and did it old school with thick paint markers and paper to keep it organic and muddy.

A series of three different screen printed posters that were launched for sale as part of the Welsbro Staten Island Watches Collection (hand-assembled in Japan), that launched by 2022.

100% of sales supported “Yo Tengo un Sueño”, a non-profit organization that helps with food and supplies to more than 400 children in Petare neighborhood in Caracas, Venezuela.

Visual identity work for a new pizza restaurant located in Stone Mountain, Atlanta

Welsbro was brand originally from New York by 1926 that Rich Reichbach and Katie Willis brought back in 2021 in a really fresh and meaningful way.

These 4 vintage watches: Lemon Lime, Orange Soda, Ketchup and Mustard were launched in a special “lunch Box” packaging full of illustrations and details. The watches were designed and hand assembled in Japan by Kenkichi Kumada, made with a hybrid of 75% vintage Swiss parts and 25% new parts.

Every Welsbro watch and strap is inspired by a food story from Welsbro owners by their time living in NY

These gems were sold out in just 60 seconds by the launching day!
Also, 10% of the sale of each watch were to @mealsonus.pdx an organization that provides healthy meals to people in need from Portland.

Creative Direction: Katie Willis

Compilation of Logos and Icons worked from 2018 to 2020.

Creative concept and illustration for the new 16oz Imperial Red Ale from Wynwood Brewing, located in Miami, Florida.

Wynwood is known for being the art district of Miami, its street art, galleries and venues are visited by thousands of tourists daily. The graphic concept developed aims to represent these streets from a top view, filling the spaces with Wynwood's own circumstances and "underground" characters famous between the local community, celebrating: diversity, art, music, nightlife, typical food, culture, sport.

The fox, an animal that atypically appears in the streets of Wynwood according to the few who have seen it, is the conceptual anchor of the illustration and the element to be found within this colorful environment, full of places and famous Wynwood characters to recognize and comment while enjoying this beer.

Some of the graphic concepts and illustrations worked for my friends of Wynwood Brewing, Miami's first craft production brewery & taproom located in the heart of the Wynwood Arts District. More illustrations and beer on the way!

Logo designs for several Nickelodeon TV shows and movies like: Blue’s Big City Adventure, Tales of TMNT, Good Burger 2 Movie, Rock Paper Scissors, Well Versed, Middlemost Post, The Casagrandes Movie, The Substitute, Rainbow Butterfly Unicorn Kitty (Key Art design) between others.

A resume of logos designed by 2017

My graphic interpretation of 6 different numbers. Part of the “36 Days of Type” project, were I was invited to participate with my friends of Inhouse International from Austin TX, along with other amazing illustrators and Designers.

Logo design for a new fresh juice chain that will be launched soon in Buenos Aires, Argentina.

Complete Branding Design concept for a new Japanese restaurant located in Florida, USA. From the naming “Taikin” to the complete illustration and graphic design concept, this project is trying to relate a story about the non-conventional iconographic symbols that are present in the Japanese culture.

Taikin is a Japanese and Asian cuisine deluxe restaurant located in the heart of the city of Doral, Florida. Oscar was hired to develop all the graphic elements related to visual identity of the restaurant; meaning branding, and interior design. Taikin means "Fortune" in English, word that is linked to the Tanuki, I took this character as a main part of the "graphic story" that is told in the restaurant, a branding design full of illustrations and details.

A resume of logos designed by 2014

Salami & Co is a pet- friendly coffee shop located in Yorkshire, UK. I had the opportunity to develop the logo, menu and packaging.

"Salami" is the name of the pet's place, a nice Dachshund dog that you probably could see if you go to this special Coffee House.

Art work series made for Grub Burger Bar to be placed in their new locations in Atlanta, Florida and Texas.

In their presentations Mestizo, Mulato, Indio and Zambo, the main colonial caste that originated the mixture of our present race, Creola is a craft beer that combines harmoniously the "flavor" that characterizes Venezuela.

The noodle wok is the main element of the graphic identity that I developed, and the color palette is yellow, red and brown. Also, a fusion between Asian and Occidental graphic icons set all the inspiration of the restaurant.